Easily replace In-App Purchase in your mobile apps and pay 5% instead of 30%.
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Apple and Apple Pay are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used by Apple Inc. under license.
Android is a trademark of Google LLC.
PayPal is a trademark of PayPal, Inc. in the United States and other countries.
EPIC GAMES is a trademark of Epic Games, Inc. in the United States and other countries.
Your users feel right at home. And you will get access to a more flexible checkout process.
Similar UI/UX - Users immediately recognize the typical flair of the native checkout overlay.
Integrated upselling - One of the most successful upselling strategies is recommending additional or better deals directly in the checkout. We provide that feature.
Cross-platform - Enable customers to manage all their payment methods, subscriptions, and purchases within your SaaS solution or website and your apps.
No lost conversions - If buyers still prefer the native In-App Purchase, we provide a fully integrated fallback with individual pricing capabilities.
Switching to instant.sale is a matter of minutes. Your developers will love it.
Identical APIs - We replicated the native SDK and REST interfaces so that developers only need to replace the libraries.
Instant migration - We migrate existing products, purchases, and subscriptions fully automated and on the fly.
instant.sale is not just a replacement for the native In-App Purchase. It's also a comprehensive e-commerce solution for SaaS businesses.
One of the key benefits of selling through instant.sale is taking the entire burden of managing sales tax, VAT, and GST away from you. We can do this because we act as a Merchant of Record.
From a legal point of view, this means that instant.sale acts as a reseller of your product. instant.sale is, therefore, the “seller on record.” This way, instant.sale will be responsible for collecting and paying sales tax, VAT, and GST instead of you.
Laws across the world require you to collect sales tax on digital products wherever your customers are. It also means that you must make monthly or quarterly tax filings in each country where you sell your product. A company focused on its customers and products does not want to deal with this vast amount of bureaucracy.
instant.sale, as a Merchant of Record, simplifies the effort dramatically. Instead of hundreds or thousands of transactions that have to be reported internationally, only one transaction is processed with instant.sale every week or month.
Nevertheless, if you monitor, collect and report Sales Tax, VAT, and GST on your own, you can use instant.sale without Merchant of Record functionality. In this case, the tax liability and the associated compliance costs are entirely your responsibility. Feel free to reach out to us to discuss an individual offer.
Vendors can choose how they want to handle sales tax. There are two options available to you as a seller;
- Include tax in the price (inclusive pricing)
- Add tax to the price (exclusive pricing)
By setting inclusive prices, the price you’ve input will be the price the customer sees, and the sales tax will come of out this price. Whereas, if you choose to have the tax added, we will add the % rate of tax the customer is due to pay (e.g., 19% in Germany, 18% in Spain, etc.) on top of the product price you’ve set.
The subscription billing model, also known as repeating billing or SaaS, is fully supported by instant.sale. It’s flexible setup allows you to determine billing periods, trials, price modifiers, pro-ration, and per-use billing. It also enables you to move users between and cancel plans. All operations are available both via the dashboard and our API.
To cut a long story short: the cost savings are substantial. For a better overview, we have compiled a table that compares our rate with that of Apple®. Both with the Standard Rate of 30% and the Reduced Rate of 15% (which applies in some cases).
(*) We plan to integrate an automatic fallback to the native In-App Purchase in this edge case.
Apple Pay® is a payment solution, which Apple® does not allow to be used for in-app purchases of digital goods within an app. The primary difference between Apple Pay® and the In-App Purchase is that In-App Purchase is a reselling model where Apple® acts as Merchant of Record. In contrast, Apple Pay® merely plays a role in the payment transaction, which gets handed off to a payment gateway.
There are two ways in how we can integrate Apple Pay® on a technical level. Provided Apple® will allow us to use Apple Pay®, we will also integrate Apple Pay® as a payment method.
Apple® is forced by court order to allow alternatives to its own In-App Purchase. The exact interpretation by Apple® and perhaps also later by further court proceedings remains to be seen. Thanks to the financial giant Epic Games®, a worthy player will firmly ensure that the interpretations will not be detrimental to third parties.
We evaluated all possible scenarios and designed three implementations, which we will roll out according to the situation. The UI shown in the screenshots represents our favorite approach. The two other concepts provide the same feature set but look slightly different.